Post by account_disabled on Jan 8, 2024 23:28:35 GMT -7
In December 2019, CaixaBank launched, together with Ogilvy Barcelona, its Branded Content project #ListenTalkMake, which encompasses three capsules of informative content on areas of technology and innovation applicable to the current relationship between the client and the entity . Now, the entity presents the second installment under the concept #LowTouchEconomy , an economy based on practices, both in business models and in ways of interacting, in which any contact is minimized. Each of these three new capsules focus on conversations between different experts, last about five minutes and are moderated by Javier Muñiz , a renowned disseminator in the digital field. They are produced as a video call, a format that has been booming since the outbreak of the pandemic. « We made necessity a virtue given the current health situation.
In that sense, the goal of the video call is to replicate the contactless system in the capsule itself. The format is well linked to the concept of contactless payment and the entire range of possibilities that exist Email Data to carry out the procedures in this way or without having to be in person at the bank office," says Gabriel García de Oro, Executive Creative Director & Strategy Advisor. by Ogilvy Barcelona. If you do not see the embedded video correctly, click here. In each capsule, the guests address the keys to an economy model where technology makes it possible to energize and streamline any management under the #LowTouchEconomy umbrella. The first, now available, is titled "Contactless Society" and has the participation of Eduardo Prieto, General Director of Visa Spain, and Silvana Churruca, CEO of Payment Innovation Hub.
Both reflect on the new reality that has emerged as a result of the coronavirus and how the pandemic has accelerated the digitalization of processes linked to banking. They will talk about what our relationship with money will be, how the adaptation to new technologies by the older population will occur and how these can improve our security. In “Contactless Society”, experts highlight the rise of digital payment and its benefits in the “new normal”. 52% of Spanish citizens already make their purchases through mobile phones, and contactless technology is just the beginning of other advances that are yet to come. « We must highlight other types of technologies that are still in the process of deployment, such as biometrics, which should help solve the key challenges that the new normal and the COVID-19 situation is imposing on us . These technologies are, in reality, allies to increase security in everything we do in our daily lives,” says Silvana Churruca.
In that sense, the goal of the video call is to replicate the contactless system in the capsule itself. The format is well linked to the concept of contactless payment and the entire range of possibilities that exist Email Data to carry out the procedures in this way or without having to be in person at the bank office," says Gabriel García de Oro, Executive Creative Director & Strategy Advisor. by Ogilvy Barcelona. If you do not see the embedded video correctly, click here. In each capsule, the guests address the keys to an economy model where technology makes it possible to energize and streamline any management under the #LowTouchEconomy umbrella. The first, now available, is titled "Contactless Society" and has the participation of Eduardo Prieto, General Director of Visa Spain, and Silvana Churruca, CEO of Payment Innovation Hub.
Both reflect on the new reality that has emerged as a result of the coronavirus and how the pandemic has accelerated the digitalization of processes linked to banking. They will talk about what our relationship with money will be, how the adaptation to new technologies by the older population will occur and how these can improve our security. In “Contactless Society”, experts highlight the rise of digital payment and its benefits in the “new normal”. 52% of Spanish citizens already make their purchases through mobile phones, and contactless technology is just the beginning of other advances that are yet to come. « We must highlight other types of technologies that are still in the process of deployment, such as biometrics, which should help solve the key challenges that the new normal and the COVID-19 situation is imposing on us . These technologies are, in reality, allies to increase security in everything we do in our daily lives,” says Silvana Churruca.